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About us

We make farm management software that powers Kiwi farmers

Our mission

We’re extremely passionate about our farmers’ intergenerational success and the New Zealand pastoral sector. Our mission is to be the platform of choice for New Zealand farmers by enabling them to make productive, profitable and sustainable decisions.  

Our vision

Success and succession are at the core of the FarmIQ vision, as we power pastoral farming success today and in the future. 

Better together

To take our partnership with farmers one step further, in 2021 we acquired FARMAX, a modelling and decision support tool developed for pastoral farmers in New Zealand. Together, FarmIQ and FARMAX provide the most complete farm management system solutions with both recording and predictive modelling functionality. Using both tools provides a holistic view of the whole farm system, not just profit, production and sustainability, but people, land and processes as well. 

Get your plan right with FARMAX and monitor and measure your real-time success using FarmIQ. 

Leading the way

With a depth of experience across all relevant business disciplines,
this team is leading FarmIQ towards a strong and sustainable future.

Gavin McEwen

Executive General Manager

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Gavin is from a Waikato dairy farming background, with a Bachelor of Horticulture from Lincoln University. He has 30 years' experience in the agricultural sector, both owning and operating his own businesses through to managerial positions in LIC, Turners and Growers, and Farmax Ltd. Gavin's focus is on furthering the potential of New Zealand pastoral agriculture, believing that transparency and collaboration among the agricultural service industry is long overdue and is key to unlocking that potential.

Russell MacKay

Operations Manager

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From a 150-year-old family farm in eastern Southland, Russell MacKay has lived and breathed farming and agribusiness, with roles including fencing, shepherding, agri-tourism, farming and rural banking - as well as a stint dog sledding in Canada for a change of scenery. As Operations Manager Russell is passionate about taking FarmIQ's business to the next level.

Pete Young

Finance Manager

 021 050 7496

   pete.young@farmax.co.nz

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Pete has been a chartered accountant for over 15 years and started his accounting career with Deloitte in Hamilton. He is responsible for the finance and accounting functions of FarmIQ Systems Limited, and reports regular financial information to the board and the management team.

Craig Trotter

Sales and Marketing Manager

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Craig Trotter is FarmIQ’s Sales and Marketing Manager, with a strong background in ruminant nutrition, farm management consultancy and agricultural systems. He has spent around 15 years working alongside farmers to improve animal and business performance through better use of farm data and technology.

 

Ownership and governance

FarmIQ is owned by the primary sector: Landcorp Farming Limited (Pamu), New Zealand Institute for Bioeconomy Science Limited, Silver Fern Farms Joint Ventures Limited, and Intervet Holding BV (MSD). The board is made up of two directors and an associate director:

  • Pāmu representative: Steven McJorrow (director)

  • Pāmu representative: Tammy Lemire (director)

  • MSD Animal Health representative: Jared Briggs (associate director)

The evolution of FarmIQ

Founded in 2010, FarmIQ was created in a Primary Growth Partnership (PGP) between government and the industry. The original project goal was to improve red meat value chain efficiency by allowing information to flow freely between farmers, processors and retailers. 

In 2017 the PGP ended and FarmIQ became a fully incorporated New Zealand business, joined by a group of passionate industry shareholders. Today FarmIQ services the red meat, fibre and dairy industry in Aotearoa and in 2021 added FARMAX digital farm modelling to its product portfolio.