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FARMIQ: MORE INFORMED DECISIONS, FOR GREATER VALUE, FROM PLATE TO PADDOCK

 

FarmIQ is established to create: a demand-driven integrated value chain for New Zealand red meat.

What does this mean? It means listening to the end consumer, understanding what they want – and will pay more for – then working together across the supply chain to ensure consumers expectations are met.

This model is not new, but it is new - for the red meat industry. What better country to take this premium position in the global red meat market, than New Zealand?

 

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FarmIQ’s Farm Management System is the way of the future for sheep, beef and deer farming, and learning how to use it is valuable for new entrants. Telford Rural Polytechnic, located near Balclutha, is the newest IQ Farm - demonstrating the System’s capabilities for its trainees as well as commercial farmers.

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Richard Scholefield

Large-scale, East Coast farming operation Whangara Farms is one of the newest IQ Farms. This Maori-owned operation runs 59,000 stock units of sheep and cattle across five blocks on 7100ha. They’re in a development phase, and general manager Richard Scholefield says FarmIQ is “the vehicle to help take us to the next level.”

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