FARMIQ: MORE INFORMED DECISIONS, FOR GREATER VALUE, FROM PLATE TO PADDOCK
FarmIQ is established to create: a demand-driven integrated value chain for New Zealand red meat.
What does this mean? It means listening to the end consumer, understanding what they want – and will pay more for – then working together across the supply chain to ensure consumers expectations are met.
This model is not new, but it is new - for the red meat industry. What better country to take this premium position in the global red meat market - than New Zealand?
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