FARMIQ: MORE INFORMED DECISIONS FOR GREATER VALUE FROM PLATE TO PADDOCK
FarmIQ has been established to create: a demand-driven integrated value chain for New Zealand red meat.
What does this mean? It means listening to the end consumer, understanding what they want – and will pay more for – then working together through the value chain ensuring those expectations are met.
This model is not new. But it is new for the red meat industry. What better country to take this premium position in the global market than New Zealand? Meeting the consumers’ requirements will add value – from the beginning of the supply chain to the end – and for New Zealand as a whole.
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Spring Valley Farm
White Rock Mains
Kohi Lands Ltd